Digital Media - Cambridge Technical Extended Certificate

Assessment

Unit 1- Media products and audiences: students will develop their understanding of how different media institutions operate, different ownership models within media industries, analysis of media products and how meaning is created for audiences. Examination assessment 25% Unit 2- Unit 2- Pre-production and planning: the pre-production process the creative media industry follows, research the planning stage of a media production and legislation. Unit 3- Create a media product: students to develop knowledge and understanding of the production processes of producing a media product. Unit 6- Social media and globalisation: students will understand the ways in which online technologies and social media products have created a globalised, connected society and how such tools are used by media producers. Examination assessment 25% Unit 20– Advertising Media: to create campaigns that grow a brand and an organisation’s image, promotion of all types of products and services.