In this course you will develop professional and social skills through interaction with performers, clients and peers; as well as theoretical and technical knowledge and understanding to underpin these skills. This will allow your creativity and flair to be harnessed in the design and production of media products used within the industry. You will develop conceptual ideas, and visualise these all the way through the production cycle; from planning and pre-production right through to editing, postproduction and presentation of products. You will also learn how to analyse target audience requirements, research market demand and bring a media concept alive working in line with legal and regulatory requirements. You will also gain an understanding of how different businesses and organisations in the media sector work. When it comes to progression or employment, you will learn about the variety of opportunities available to you, and the roles and responsibilities of media businesses and organisations within the sector. This will make sure you develop clear ideas about where you might like to take your career and what progression routes you’d like to follow. You will cover units including: - Media products and audiences - Pre-production and planning - Creating a media product - Social media and globalisation n the first year you will work towards completion of the Cambridge Technical Certificate in Digital Media (equivalent of one AS-Level), and in the second year you will extend your knowledge and skills by working towards the Cambridge Technical Extended Certificate in Digital Media (equivalent of one A-Level).