As a GCE Media Studies student, you will analyse how media products use language and representations to create meaning. You will learn about the media industry and how the industry affects how media products are made. You will investigate media audiences, exploring which groups of people watch, read and consume the products. You will also consider how different people might respond to products differently and why. You will study many different media forms, such as: • Television • Online Media • Advertising and Marketing • Film Marketing • Magazines • Newspapers • Social and Participatory Media • Music Video • Radio • Video Games You will also explore and apply critical perspectives including those of world-renowned media and cultural theorists and will examine how social, historical, political and economic contexts affect media production. You will have the opportunity to apply what you have learned through the production of your own media texts. The media is the most dynamic, innovative and influential method of mass communication of modern times. It has been reported that adults in Great Britain are consuming media for almost 8 hours a day! That’s 8 hours a day watching films and television, reading newspapers, and sifting through online media. Within that time, we are bombarded by other people’s representations of the world and how we respond to these representations can affect our perceptions of people, places and society, of politics and culture, of ourselves and of our place in the world. Media Studies is a vital tool necessary to understanding the media’s significance and its power.