Business Studies

Course summary

The course is separated into 4 main units of work, this each cover: • Exploring Business which includes the key features of different business and analysing what makes them successful. You will also investigate how different businesses are organised and why. You will then examine how the internal and external environment can influence business decisions and review how existing businesses have overcome challenging business environments. Lastly in this unit you will investigate the role and contribution of innovation and enterprise to the success of a business. • Developing a marketing campaign in which you will analyse existing marketing campaigns and interpret data and information to help inform your decisions when creating your own marketing campaign. • Personal and business finance, you will study the purpose and importance of personal and business finance. You will develop the skills and knowledge needed to understand, analyse, and prepare financial information. • Recruitment and selection process in which you will examine existing recruitment practices that contribute to the success of a business. You will then participate in the recruitment process which applying for an existing job, this leads onto you being able to reflect on the recruitment process and your individual performance.