Business Studies:Single

Course summary

Business students will benefit from drawing on experience of employment, experience as consumers and what they see in the media. Students will develop a range of important and transferable skills such as data analysis, problem solving, evaluating business scenarios and making justified recommendations. Topics covered: 1. What is business? 2. Managers, leadership and decision making 3. Decision making to improve marketing performance 4. Decision making to improve operational performance 5. Decision making to improve financial performance 6. Decision making to improve human resource performance 7. Analysing the strategic position of a business 8. Choosing strategic direction 9. Strategic methods: how to pursue strategies 10. Managing strategic change