Business Studies:Single

Course summary

Business helps you to develop an understanding of business organisations, the markets they serve and the process of adding value. It will introduce you to the challenges and issues of starting a business, including financial planning. What Will I Study? Theme 1 - Marketing and People • Customer needs • The Market • Marketing Mix and strategy • Managing people • Entrepreneurs and leaders Theme 2 - Managing Business activities. • Raising finance • Financial planning • Managing finance • Resource Management • External influences Theme 3 – Business decisions and strategy • Business objectives and strategy • Business growth • Decision making techniques. • Influences on business decisions • Assessing competitiveness • Managing change • Theme 4 – global business • Globalisation • Global markets and business expansion • Global marketing • Global industries and companies