In a world where nearly everything is becoming digitized and people spend an average of seven hours each day using the internet, digital media is becoming more important than ever. The Cambridge Technical Award in Digital Media gives students a practical introduction to the knowledge, skills and understanding relevant to the industry. Students can further develop their skills and knowledge by focusing on the production of digital, audio or moving image content for media products. Unit 1: Media products and audiences This unit will develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audiences. You will learn about the different ownership models in the media industries and how to analyse different media products within the sector to understand the fundamentals of how meaning is created for audiences. You will learn about how audiences are categorised, researched and targeted by media producers and how media institutions distribute and advertise their products to audiences. Externally assessed 90 guided learning hours Unit 2: Pre-production and planning In this unit, you will understand the preproduction process that the creative media industry follows when creating a product. You will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered. You will learn about the constraints that need to be considered when planning a new media production, including timescales and resources. You will understand how to create pre-production documents in relation to client requirements and how to plan projects to meet these needs. Externally assessed 90 guided learning hours Unit 3 Create a media product Create a proposal with sample materials for an original media product to a client brief Plan and develop pre-production materials for an original media product to a client brief Create production materials for an original media product to a client brief Carry out post-production techniques and processes for an original media product to a client brief Internally assessed 60 guided learning hours Unit 16: The creation and use of sound in media Understand how sound elements are used across media industries Know the techniques and processes used to create sound elements Be able to plan the production of sound elements for identified media purposes Be able to record, edit and review sound elements Internally assessed 60 guided learning hours Unit 20: Advertising media Know how existing advertising campaigns embed advertisements across a range of media products Be able to plan a cross media advertising campaign to a client brief Be able to produce the planned media components Internally assessed 60 guided learning hours
All students must achieve 5 or more GCSE (or equivalent) qualifications at Grade 4 or above (including Maths and English).
External Assessment We’re working with subject experts to make sure that for externally assessed units we create assessment solutions that retain the vocational nature of the qualification and be relevant for the sector. External assessment across the Cambridge Technicals suite could involve written examinations including case studies, pre-release materials, controlled projects or tasks, or computer based tests relating to the subject which students will need to apply their knowledge and understanding to. More information about each units external assessment can be found in the qualification Centre Handbook. External assessment will be set and marked by us; there will be two opportunities for your students to take them, in January and June, so you can decide when they are ready to take their assessment. Sample Assessment Materials We have produced Sample Assessment Materials for each externally assessed unit. This will provide you with an idea of the type of assessment for each unit and give the opportunity for your students to practice. Combined Past Paper This resource is a combination of: • Past Paper • Mark Scheme • Examiner Comments Following each exam series, we’ll produce a Combined Past Paper so you can see the paper, alongside the mark scheme and examiner comments to demonstrate how students responded and where improvements could have been made
About Education Provider
| Region | London |
| Local Authority | Bexley |
| Ofsted Rating | Good |
| Gender Type | Mixed |
| Address | Woolwich Road, Bexleyheath, DA6 7DA |
In a world where nearly everything is becoming digitized and people spend an average of seven hours each day using the internet, digital media is becoming more important than ever. The Cambridge Technical Award in Digital Media gives students a practical introduction to the knowledge, skills and understanding relevant to the industry. Students can further develop their skills and knowledge by focusing on the production of digital, audio or moving image content for media products. Unit 1: Media products and audiences This unit will develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audiences. You will learn about the different ownership models in the media industries and how to analyse different media products within the sector to understand the fundamentals of how meaning is created for audiences. You will learn about how audiences are categorised, researched and targeted by media producers and how media institutions distribute and advertise their products to audiences. Externally assessed 90 guided learning hours Unit 2: Pre-production and planning In this unit, you will understand the preproduction process that the creative media industry follows when creating a product. You will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered. You will learn about the constraints that need to be considered when planning a new media production, including timescales and resources. You will understand how to create pre-production documents in relation to client requirements and how to plan projects to meet these needs. Externally assessed 90 guided learning hours Unit 3 Create a media product Create a proposal with sample materials for an original media product to a client brief Plan and develop pre-production materials for an original media product to a client brief Create production materials for an original media product to a client brief Carry out post-production techniques and processes for an original media product to a client brief Internally assessed 60 guided learning hours Unit 16: The creation and use of sound in media Understand how sound elements are used across media industries Know the techniques and processes used to create sound elements Be able to plan the production of sound elements for identified media purposes Be able to record, edit and review sound elements Internally assessed 60 guided learning hours Unit 20: Advertising media Know how existing advertising campaigns embed advertisements across a range of media products Be able to plan a cross media advertising campaign to a client brief Be able to produce the planned media components Internally assessed 60 guided learning hours
All students must achieve 5 or more GCSE (or equivalent) qualifications at Grade 4 or above (including Maths and English).
External Assessment We’re working with subject experts to make sure that for externally assessed units we create assessment solutions that retain the vocational nature of the qualification and be relevant for the sector. External assessment across the Cambridge Technicals suite could involve written examinations including case studies, pre-release materials, controlled projects or tasks, or computer based tests relating to the subject which students will need to apply their knowledge and understanding to. More information about each units external assessment can be found in the qualification Centre Handbook. External assessment will be set and marked by us; there will be two opportunities for your students to take them, in January and June, so you can decide when they are ready to take their assessment. Sample Assessment Materials We have produced Sample Assessment Materials for each externally assessed unit. This will provide you with an idea of the type of assessment for each unit and give the opportunity for your students to practice. Combined Past Paper This resource is a combination of: • Past Paper • Mark Scheme • Examiner Comments Following each exam series, we’ll produce a Combined Past Paper so you can see the paper, alongside the mark scheme and examiner comments to demonstrate how students responded and where improvements could have been made
