Business Studies

Course summary

Theme 1: Marketing and people: Managing business activities Students will develop an understanding of: • meeting customer needs • the market • marketing mix and strategy • managing people • entrepreneurs and leaders Theme 2: Managing business activities Students will develop an understanding of: • raising finance • financial planning • managing finance • resource management • external influences Theme 3: Business decisions and strategy This theme develops the concepts introduced in Theme 2 and develop an understanding of: • business objectives and strategy • business growth • decision-making techniques • influences on business decisions • assessing competitiveness • managing change Theme 4: Global business This theme develops the concepts introduced in Theme 1. Students will develop an understanding of: • globalisation • global markets and business expansion • global marketing • global industries and companies (multinational corporations)