By choosing A Level Business you will understand the role of business in society and learn how businesses operate. You will acquire enterprise skills that may help you to start your own business. Students use a critical and thoughtful approach, to understand that business behaviour can be studied from a range of perspectives, and to challenge assumptions. Marketing and people Meeting customer needs; the market; marketing mix and strategy; managing people; entrepreneurs and leaders. Managing business Raising finance; financial planning; managing finance; resource management; external influences. Business decisions and strategy Business objectives and strategy; Business growth; Global marketing; Influences on business decisions; Assessing competitiveness. Global Business Globalisation; Global markets and business expansion; Global industries and companies.