Why study Digital Media? This course is designed to build on your knowledge and skills to support a continuation of your studies or enter careers in creative digital arts. You will develop a product through from audience identification, to legalities associated with product development, through to the creation and deployment of the product. What will I learn about? - Media products and audiences Focusing on the theoretical exploration of media types and audiences, including exploration of product development. All media products begin life as an idea and slowly progress through several stages to ensure they meet the requirements they were originally planned for. In this unit you will learn how to maximize the potential of a product to appeal to a specific audience. - Pre-production and planning This unit focuses on the standard practices utilized when developing a series of media products. The different product types available all require individual planning considerations. This unit aids understanding of the various planning techniques used to enable you to be able to plan for the creation of any product. - Create a media product After researching planning procedures and the legal and ethical considerations required when planning a product, you will develop your own media product. You must plan, design, pitch and manufacture a product to appeal to a specific audience in order to meet a specific purpose. Two additional units are taken as options, together with three units that will be decided when groups are formed in September. Two of the following must be taken: • Short film and television production • Scripting for a media product • Pitching a media product for an audience Future pathways and careers • Digital media • Media production • Film production • Journalism • Web development • Graphic and product design