Why study Media Studies? This course is designed to allow media students to draw on their existing experience of the media and to develop their abilities to respond critically to the media. The media play a central role in today’s culture, society and politics. They shape our perceptions of the world through the representations, ideas and points of view they offer. The media have real relevance and importance in our lives today, providing us with ways to communicate, with forms of cultural expression and the ability to participate in key aspects of society. The media also has an important economic influence. The media industries employ large numbers of people worldwide and generate significant global profit. This suggests that the importance of the media in social life can only increase. The WJEC (Eduqas) specification offers learners the opportunity to develop a thorough and in depth understanding of key issues, and to learn about a variety of advanced theoretical approaches and theories to support critical exploration and reflection, analysis and debate. There will be detailed study of a range of media products, offering opportunities for detailed analysis of how the media communicate meanings in a variety of forms. This will underpin debate about the social, cultural, political and economic role of the media. Learners will consider established media forms alongside more modern forms, developing an awareness of emerging and evolving media. Learners will also extend their experience of the media through the study of products with which they may be less familiar, including those produced by or for a minority group, non-mainstream and non-English language products. The aim of this is to develop knowledge and understanding of the effect of different national contexts on representations in media products, the global reach of media industries, and the targeting of audiences on a national and global scale. Learners will also have exciting opportunities to develop media production skills in different forms, apply their knowledge and understanding of the theoretical framework to media forms and products, and become creators of meaning themselves. Learners will be offered a choice of briefs and forms within which to work, enabling them to explore and pursue their own media interests. What will you study? Component 1: Media Products, Industries and Audiences. Written examination: 2 hours 15 minutes. 35% of qualification. This component covers media language, representation, media industries, audiences and media context. It consists of 2 sections: Section A: Analysing Media Language and Representation. This section analyses media language and representation in relation to 2 of the following forms studied: advertising, marketing, music videos or newspapers. Section B: Understanding Media Industries and Audiences. This section assess two of the following media forms - advertising, marketing, film, newspapers, video games – and media contexts. Component 2: Media Forms and Products in Depth Written examination: 2 hours 30 minutes. 35% of qualification This component assesses knowledge and understanding of media language, representation, industry and audiences. The exam consists of three sections: Section A – Television in the Global Age Study of two crime dramas: one British drama and one foreign language drama. Section B – Magazines: Mainstream and Alternative Media Study of 2 magazines from different time periods. Section C – Media in the Online Age Study of 2 modern online media platforms. Component 3: Cross-Media Production Non exam assessment 30% of qualification An individual cross-media production based on two forms in response to a choice of briefs set by Eduqas, applying knowledge and understanding of the theoretical framework and digital convergence. What will Media Studies offer you in the future? The study of Media will be of benefit for many careers such as those in communications, journalism, the media, IT and marketing. The skills that you will develop over this course are respected in all areas of life whatever career path you choose; skills such as fluency in argument and expression, critical analysis and personal reflection will always be of great value.
What will you study? Component 1: Media Products, Industries and Audiences. Written examination: 2 hours 15 minutes. 35% of qualification. This component covers media language, representation, media industries, audiences and media context. It consists of 2 sections: Section A: Analysing Media Language and Representation. This section analyses media language and representation in relation to 2 of the following forms studied: advertising, marketing, music videos or newspapers. Section B: Understanding Media Industries and Audiences. This section assess two of the following media forms - advertising, marketing, film, newspapers, video games – and media contexts. Component 2: Media Forms and Products in Depth Written examination: 2 hours 30 minutes. 35% of qualification This component assesses knowledge and understanding of media language, representation, industry and audiences. The exam consists of three sections: Section A – Television in the Global Age Study of two crime dramas: one British drama and one foreign language drama. Section B – Magazines: Mainstream and Alternative Media Study of 2 magazines from different time periods. Section C – Media in the Online Age Study of 2 modern online media platforms. Component 3: Cross-Media Production Non exam assessment 30% of qualification An individual cross-media production based on two forms in response to a choice of briefs set by Eduqas, applying knowledge and understanding of the theoretical framework and digital convergence.
About Education Provider
| Region | South East |
| Local Authority | Medway |
| Ofsted Rating | Good |
| Gender Type | Boys |
| Address | Holcombe, Maidstone Road, Chatham, ME4 6JB |
Why study Media Studies? This course is designed to allow media students to draw on their existing experience of the media and to develop their abilities to respond critically to the media. The media play a central role in today’s culture, society and politics. They shape our perceptions of the world through the representations, ideas and points of view they offer. The media have real relevance and importance in our lives today, providing us with ways to communicate, with forms of cultural expression and the ability to participate in key aspects of society. The media also has an important economic influence. The media industries employ large numbers of people worldwide and generate significant global profit. This suggests that the importance of the media in social life can only increase. The WJEC (Eduqas) specification offers learners the opportunity to develop a thorough and in depth understanding of key issues, and to learn about a variety of advanced theoretical approaches and theories to support critical exploration and reflection, analysis and debate. There will be detailed study of a range of media products, offering opportunities for detailed analysis of how the media communicate meanings in a variety of forms. This will underpin debate about the social, cultural, political and economic role of the media. Learners will consider established media forms alongside more modern forms, developing an awareness of emerging and evolving media. Learners will also extend their experience of the media through the study of products with which they may be less familiar, including those produced by or for a minority group, non-mainstream and non-English language products. The aim of this is to develop knowledge and understanding of the effect of different national contexts on representations in media products, the global reach of media industries, and the targeting of audiences on a national and global scale. Learners will also have exciting opportunities to develop media production skills in different forms, apply their knowledge and understanding of the theoretical framework to media forms and products, and become creators of meaning themselves. Learners will be offered a choice of briefs and forms within which to work, enabling them to explore and pursue their own media interests. What will you study? Component 1: Media Products, Industries and Audiences. Written examination: 2 hours 15 minutes. 35% of qualification. This component covers media language, representation, media industries, audiences and media context. It consists of 2 sections: Section A: Analysing Media Language and Representation. This section analyses media language and representation in relation to 2 of the following forms studied: advertising, marketing, music videos or newspapers. Section B: Understanding Media Industries and Audiences. This section assess two of the following media forms - advertising, marketing, film, newspapers, video games – and media contexts. Component 2: Media Forms and Products in Depth Written examination: 2 hours 30 minutes. 35% of qualification This component assesses knowledge and understanding of media language, representation, industry and audiences. The exam consists of three sections: Section A – Television in the Global Age Study of two crime dramas: one British drama and one foreign language drama. Section B – Magazines: Mainstream and Alternative Media Study of 2 magazines from different time periods. Section C – Media in the Online Age Study of 2 modern online media platforms. Component 3: Cross-Media Production Non exam assessment 30% of qualification An individual cross-media production based on two forms in response to a choice of briefs set by Eduqas, applying knowledge and understanding of the theoretical framework and digital convergence. What will Media Studies offer you in the future? The study of Media will be of benefit for many careers such as those in communications, journalism, the media, IT and marketing. The skills that you will develop over this course are respected in all areas of life whatever career path you choose; skills such as fluency in argument and expression, critical analysis and personal reflection will always be of great value.
What will you study? Component 1: Media Products, Industries and Audiences. Written examination: 2 hours 15 minutes. 35% of qualification. This component covers media language, representation, media industries, audiences and media context. It consists of 2 sections: Section A: Analysing Media Language and Representation. This section analyses media language and representation in relation to 2 of the following forms studied: advertising, marketing, music videos or newspapers. Section B: Understanding Media Industries and Audiences. This section assess two of the following media forms - advertising, marketing, film, newspapers, video games – and media contexts. Component 2: Media Forms and Products in Depth Written examination: 2 hours 30 minutes. 35% of qualification This component assesses knowledge and understanding of media language, representation, industry and audiences. The exam consists of three sections: Section A – Television in the Global Age Study of two crime dramas: one British drama and one foreign language drama. Section B – Magazines: Mainstream and Alternative Media Study of 2 magazines from different time periods. Section C – Media in the Online Age Study of 2 modern online media platforms. Component 3: Cross-Media Production Non exam assessment 30% of qualification An individual cross-media production based on two forms in response to a choice of briefs set by Eduqas, applying knowledge and understanding of the theoretical framework and digital convergence.
