In an era of ‘fake news’, a critical appreciation of how messages are encoded in media texts is more important than ever. This highly vocational course aims to offer learners the skills they need to enter the media workplace or pursue further academic study, and promises to change the way they look at all media, from games to TV drama. Media offers students both a mirror of their own experience, and a window into the experiences of others. The course aims to balance this analysis with a wealth of practical skills. The objective of this exciting collaborative course is to create near-professional media products, whilst developing students’ understanding of how the digital media industry functions and the ways it disseminates its messages to an audience
It is recommended that a grade 4 in English or English Literature, combined with an equivalent qualification in Level 2 Creative iMedia or its equivalent, would enable students to succeed with this course.
The centre-assessed units are completed in lessons and involve analysing digital media such as websites, apps, photos and magazines, before students plan, prepare and create their own examples. This work allows students to pursue their own interests and be highly creative and independent. Work is completed electronically and students are encouraged to use time-management skills to meet deadlines. Delivered in a unique collaboration between the Media and ICT departments, students will use professional programs such as Adobe InDesign to create their own digital magazine, managing their production time with skill and care. They will also study media representations, examining stereotypes in media as diverse as TV drama, video games and film extracts. A strong understanding of audiences will also be developed during the course. Around 55% of the overall grade comes from centre-assessed units, and the rest is from externally-assessed work, including planning the production of a promotional video and a two-hour on-screen test.
About Education Provider
| Region | West Midlands |
| Local Authority | Walsall |
| Ofsted Rating | Requires improvement |
| Gender Type | Mixed |
| Address | Lichfield Road, Walsall Wood, Walsall, WS9 9PA |
In an era of ‘fake news’, a critical appreciation of how messages are encoded in media texts is more important than ever. This highly vocational course aims to offer learners the skills they need to enter the media workplace or pursue further academic study, and promises to change the way they look at all media, from games to TV drama. Media offers students both a mirror of their own experience, and a window into the experiences of others. The course aims to balance this analysis with a wealth of practical skills. The objective of this exciting collaborative course is to create near-professional media products, whilst developing students’ understanding of how the digital media industry functions and the ways it disseminates its messages to an audience
It is recommended that a grade 4 in English or English Literature, combined with an equivalent qualification in Level 2 Creative iMedia or its equivalent, would enable students to succeed with this course.
The centre-assessed units are completed in lessons and involve analysing digital media such as websites, apps, photos and magazines, before students plan, prepare and create their own examples. This work allows students to pursue their own interests and be highly creative and independent. Work is completed electronically and students are encouraged to use time-management skills to meet deadlines. Delivered in a unique collaboration between the Media and ICT departments, students will use professional programs such as Adobe InDesign to create their own digital magazine, managing their production time with skill and care. They will also study media representations, examining stereotypes in media as diverse as TV drama, video games and film extracts. A strong understanding of audiences will also be developed during the course. Around 55% of the overall grade comes from centre-assessed units, and the rest is from externally-assessed work, including planning the production of a promotional video and a two-hour on-screen test.
