BUSINESS

Course summary

Students of this course will study business in a variety of contexts (eg large/small, UK focused/ global, service/manufacturing). They will also develop a critical understanding of organisations, the markets they serve and the process of adding value. Students will develop an awareness that business behaviour can be studied from the perspectives of a range of stakeholders, acquire a range of skills including decision-making and problem-solving and be aware of the current structure of business and business practice. Unit of study include: 1 What is business? 2 Managers, leadership and decision making 3 Decision making to improve marketing performance 4 Decision making to improve operational performance 5 Decision making to improve financial performance 6 Decision making to improve human resource performance 7 Analysing the strategic position of a business (A-level only) 8 Choosing strategic direction (A-level only) 9 Strategic methods: how to pursue strategies (A-level only) 10 Managing strategic change (A-level only)