Students complete 4 units of study: Unit 1 Exploring Business Purposes, internally assessed through assignment work Developing a Marketing Campaign which is a synoptic unit with a pre-release case study and externally assessed exam Unit 3 Personal and Business Finance, which is an externally assessed exam Unit 14 Investigating Customer Service, internally assessed through assignment work. In the first year of study Unit 1- Exploring Business (internally assessed) focuses on building knowledge of core business concepts and applying these to develop a broad understanding of how businesses work as well as requiring students to take a more strategic view of business opportunities and issues. Thereafter, Unit 2 - Developing a Marketing Campaign focuses on the ability of businesses to successfully make informed choices about the products and services they provide through conducting market research and research analysis, linking to key marketing concepts based around the marketing mix. In year two, Unit 3 - Personal and Business Finance will cover the purpose and importance of personal and business finance. You will develop the skills and knowledge needed to understand, analyse and prepare financial information. Unit 14 - Investigating Customer Service will teach you about excellent customer service and how it contributes to businesses success. The unit gives you the opportunity to develop your customer service skills.