Business Studies

Course summary

The course is split into five units: 1. The Business Environment • Different types of business and business structures • Ownership and objectives of businesses • Business functions • The relationship between businesses and stakeholders • External factors affecting business • Stakeholder objectives • Assessment of business performance 2. Working in Business • Internal workings of a business • Protocols covering written and verbal communication • Communicating with stakeholders 3. Customers and Communication • Purpose, methods and importance of communication in business • Customer satisfaction & loyalty • Customer relations • Legal constraints, ethical and security issues that affect how businesses store, share and use information 4. Marketing and Market Research • The role of marketing in businesses • The constraints on marketing • Carry out market research for business opportunities • Validate and present market research findings 5. Principles of Project Management • Stages of project management • Skills project managers need to have • Why projects are monitored and factors that influence a project • Prepare project plans