Course Outline Component 1: Media Products, Industries and Audiences (Examined) Section A: Analysing Media Language and representation You will look at advertising, marketing, music videos and newspapers and will answer two questions: • one question assessing media language in relation to an unseen audio-visual or print resource • one extended response comparison question assessing representation in one set product and an unseen audio-visual or print resource in relation to media contexts. Section B: Understanding Media Industries and Audiences You will look at advertising, marketing, film, radio, video games, and newspapers. In the exam you will answer two questions: • one stepped question on media industries • one stepped question on audiences. Component 2: Media Forms and Products in Depth (Examined) The examination assesses media language, representation, media industries, audiences and media contexts. It consists of three sections: Section A – Television in the Global Age You will apply the theoretical areas to two texts (eg Life on Mars and The Bridge) There will be one two-part question or one extended response question. Section B – Magazines: Mainstream and Alternative Media You will apply the theoretical areas to two texts (eg Vogue and The Big Issue) There will be one two-part question or one extended response question. Section C – Media in the Online Age You will apply the theoretical areas to two texts (eg. Zoella and Attitude) There will be one two-part question or one extended response question. Component 3: Cross-Media Production (Coursework – 30% of the overall marks) You will produce, individually, a cross-media production based on two forms in response to a choice of briefs set externally, applying knowledge and understanding of the theoretical framework and digital convergence. An example would be: Create a music video and an article for a music magazine promoting a new band or artist.