Media Studies

Course summary

Media Messages (35% exam). In Section A we explore how the media communicates with audiences. The main focus is on the UK news industry both in print and online. We cover political and social context to help us understand the messages and representation that is conveyed through language choices. In Section B we look at how social culture and representation is reflected through detailed case studies in advertising, magazines and music videos. Evolving Media (35% exam) The main focus in Section A of this unit is on Long Form TV Drama. We compare the social, cultural and economic contexts behind the television industry and how it is evolving to keep up with changes in technology and audience behaviour. For example we look at the impact of video on demand on traditional television channels. We compare Stranger Things with Deutschland 83 and examine the themes and conventions in the context of when they are set and how they are produced. Section B Involves three more detailed case studies on Radio, The Radio 1 breakfast show, Video Games- Minecraft and Film, comparing the 1967 and 2016 versions of The Jungle Book. These case studies are based around the institutions that create these media forms and how the audiences consume them. NEA (30% coursework) You will choose from a variety of briefs including music video, online media or magazines or a radio show. You research and plan your project in the summer term of Year 12. Capture your footage over the summer break and edit in the first half term to submit for October of Year 13.